Discover your influence profile in two minutes
Discover your influence profile in two minutes
Where do you fit on the influence spectrum? Ten quick questions will reveal all.
Where do you fit on the influence spectrum? Ten quick questions will reveal all.
How important are advertisements and paid-for editorial?
How useful is reputable independent journalism?
How relevant are bloggers?
How useful are analysts?
How useful is word of mouth from trusted sources?
How important are social networks?
How important is your website?
How much detail do you give up front?
How important is physical collateral?
How important are direct or telesales staff?
Conventional
Conventional
You prefer to engage with prospects using conventional mechanisms. You remain in control of your stories but restrict your reach.
Broadcaster
Broadcaster
You are very keen to reach your prospects using any method but you're more anxious to tell your story your way than the way they'd like to hear.
Invisible
Invisible
This is not a good place to be. It suggests you're inward-looking and more interested in what you do than in the needs of your prospects.
Social
Social
You're happy to reach out to your prospects using modern social mechanisms. Make sure your stories are crystal clear so they travel well.