How Product Images Affect E-Commerce Conversion Rates

Making every attempt to increase sales will be your objective if you are in the business of selling products online. You need to consider every aspect right down to the background of the images which you post on your website. Wondering how the background of your image can or will affect your sales? If so it is strongly suggested that you continue reading this article.
 
Selling products online is an entirely different story because online shoppers are just depending on what they are viewing on the website. Consumers are displaying a marked preference for visual perception because they do not have the ability to view the products being offered in person. Images that are not clear and confusing are perceived by consumers as difficult to use or understand. You may use a number of techniques to improve the quality of the images but will have no control over the perception of the consumer unless you make a concerted effort to remove background from the existing image in an attempt to make it look appealing over the Internet.
 
As an online marketer you will have information about many retailing sites refusing to accept images which have colorful backgrounds and in most cases do not look appealing to the eye. The retailers aren't refusing colorful images because they don't like them or have a different perception of their own. They are considering data conducted by many agencies which have confirmed that images with a white background can result in better conversions and improve sales.
 
Customers looking forward to shopping online are depending solely on how the product looks without understanding the quality. Customers view the images from different angles and try to create a perception in their minds about how the product may be. However, if the customers are able to view an image with a white background their attention is likely to be captured by the product feature on the image rather than the background which in many cases seems to be the case.
 
Data collected by various analytical agencies have proved that sellers who had made an attempt to remove background from their images had experienced improved conversion rates from 10% and extending to 34% especially when the background of the image was changed to white. Data is also available to prove that conversion rates for stock images dropped by approximately 26% simply because the sellers had not considered the value of a white background.
 
This information could leave you with a sense of concern in your mind about how you can remove a background from every image you are using to sell your products over the Internet. You could even come across a number of websites which are offering you options for removing background images presumably for free. As an online retailer who will be concerned about spending extra money on these matters and may consider utilizing the free options which are being offered. However, you are suggested not to indulge in such behavior because it leads to wastage of time which you can use for a different task.
 
The cost of removing backgrounds from images is not expensive as compared to the higher conversion rates which will be available to you. Presently you can come across a number of reputable websites that are offering you opportunities to remove a background from the images before uploading them to the website for a fraction of the price which is as low as $10 for around 200 images. The options offered by websites are simple and easy to use and will leave you with plenty of spare time to concentrate on your sales rather than spend time changing image backgrounds and wondering how you can improve conversion rates. E-commerce conversion rates can be improved simply by changing the background of your images and doing it with conveniently will make it easier for you to concentrate on your sales rather than worry about how to improve them.