Is The New Movie "Aloha" A Misappropriation of Culture?

The Cameron Crowe film starring Bradley Cooper, Rachel McAdams and Emma Stone is causing a bit of a controversy. The concerns are based largely on a trailer that depicts a military-themed love-story that appears devoid of a genuine connection to Hawaiian culture. Local Hawaiians are offended by the title, claiming that naming it “Aloha” is a disrespectful misappropriation of culture because they are taking a sacred word and stripping it of its importance.