Are you a Linda or an Amy?

Sears announced it's trying to shift it's demographic from "Linda" to "Amy." Which stereotype of a customer are you?

Created by CBC Because News (User Generated Content*)User Generated Content is not posted by anyone affiliated with, or on behalf of, Playbuzz.com.

On Nov 6, 2015

How old are you?

How old are your children?

How often do you shop at department stores?

Are you married?

Who do YOU think you are?

How busy are you?

You're a Linda!

Congratulations, you're a Linda! You're Sears' current demographic, and the company says it's going to work to keep you happy while attracting younger customers. No word on whether it plans to buy a sports car.

You're an Amy!

Congratulations, you're an Amy! You're the new, younger demographic Sears is trying to attract.

You're a Brittany!

Congrats, you're a Brittany! We just made you up right now, because you were never talked about in Sears' new marketing strategy. Oh well.

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Created by Tal Garner

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