Top 5 Worst Marketing Fails
Top 5 Worst Marketing Fails
Marketing plays a vital role for businesses small and large. They promote a company's product or service, increase brand visibility, and bring new customers and users to the product. Often, companies do an incredible job marketing their products and services. Others, well, aren't so incredible. Check out these 5 marketing fails!
For more, visit our blog at https://product2market.walkme.com and download the free ebook "How to Market a New Product and Introduce New Features "
Marketing plays a vital role for businesses small and large. They promote a company's product or service, increase brand visibility, and bring new customers and users to the product. Often, companies do an incredible job marketing their products and services. Others, well, aren't so incredible. Check out these 5 marketing fails!
For more, visit our blog at https://product2market.walkme.com and download the free ebook "How to Market a New Product and Introduce New Features "
Snarky Bus Shelter Ads Apparently Not Welcome In The 'City By The Bay'
For the contentious November 3, 2015 elections, Airbnb spent more than $8 million to (successfully) strike down Proposition F, which would drastically limit short-term rentals, like those offered by Airbnb. Unfortunately, they chose these bus shelter advertisements as part of their campaign, which, after strong criticism, were quickly taken down.
Some People Do Take The Word "Unlimited" Very Seriously
In 1981, American Airlines embarked on a campaign that would give travelers unlimited first-class tickets, to anywhere, anytime, for the small sum of $250,000. Although it may seem like a lot, travelers quickly began to take full advantage of this program- like one guy who flew to London 16 times... in ONE MONTH, because why not?! American Airlines began to realize the flaws in this campaign, and albeit only in 1994, stopped issuing new tickets.
Perhaps Joking About Plane Crashes Wasn't the Best Idea
The image London Luton Airport's social media team (unfortunately) chose is what resulted from Southwest Airlines flight 1248, which slid off the runway at Chicago's Midway airport in 2005, killing a 6-year-old boy who was in a car with his parents. Perhaps making a joke from a fatal plane crash wasn't the best marketing technique.