Make Pricing Fun Using Electronic Shelf Labels

Here’s the catch

Shoppers find ESLs cool and a high-tech option to display prices of items in a retail store. To a tech-savvy retailer storeowner, these devices lower costs and limit other inefficiencies like labor and material cost. With ELSs, managing a store becomes easier while lessening customer complaints regarding product prices. Additionally, these price labels eliminate chances of price switching by uncanny customers.

Seamless and paperless pricing

With ESLs, there’s no need for manual updating of product pricing. These devices update prices automatically to market trends. This will save your business a considerable amount you’ll have used to print paper tags. Additionally, you’ll save a huge amount of time for updating labels manually always. With such features, your overhead costs will significantly reduce.

Highly convenient

It requires a sizeable amount to print multitudes of new tags to update your product prices regularly. Additionally, you’ll spend a lot of time and effort to accomplish the task. This is harder especially if you have a large store or a chain of stores. With electronic shelf labels, you can update prices across your store in a few minutes. This is possible regardless of whether you have to update the price of each item or group of items at once. Updating product prices electronically in a timely manner with a single click is very convenient

Integration into data sources

Another good thing about ESLs is direct integration into POS systems and other data sources. Regular labels come with a risk of multiple pages that your staff can see but your customers can’t. This is harder for products that require more details on the label. Perhaps the item needs a label with ingredients, stockroom on hands, and other useful information for team members. The manufacturer usually offers clicker to access such pages. However, the ESLs allow a seamless integration with business data sources and POS system for easier access.

Enhances product appeal

As noted earlier, ESLs include more product information that regular price tags. Details such as logo, pictures, nutritional value, specs, or ingredients can make the product more appealing to customers. The more information the shopper accesses about the product the higher the chances of actually purchasing that product. Using these digital labels will significantly boost sales and boost your brand to give it an edge in the market.

More interactive

Digital price labels give your shoppers a personalized experience. This is possible through using ESLs with a location-based Bluetooth beacon to push personalized offers and other information to shoppers nearby. The devices can show customers promotions, discounts, special offers, and updates product information. Additionally, you can use the ESLs to show customers prices from competitors to lure them to purchase your products.

Useful in various environments

The beauty of ESLs is the ability to be used in all environments. You can use digital displays in a room temperature setting, a freezer, or a cooler. Additionally, electronic price displays are sanitary for use in a fresh food environment like near prepared food. This is a great option, unlike regular price tags that can get damaged when exposed to certain situations like exposure to water.

Bottom line

With technology making business processes easier, it’s high time you considered ESLs in your retail store. These will make business management easier by saving time you’ll have used to manually update your labels always. These devices will make your products more appealing while giving your staff more time to focus on other tasks.