Viacom 18 is the best mass entertainment

Indians are entertainment-loving people, so much so that we do not hesitate to spend a lion’s share of our income in the name of entertainment; be it movies, digital channels or even, cricket matches. You would be surprised to see the sheer scale of the entertainment industry of the country. Another evidence to the fact is the large number of channels we have in Indian television, most of which are purely for entertainment.

Needless to say, the television is considered the best mass entertainment for people. There is great scope in television to become the sole entertainer for a person. So, when Viacom 18 was launched in India, it did not focus only on the general entertainment domain. Although Colors is the flagship entertainment channel of Viacom 18, the network laid equal emphasis on music with channels such as MTV and Vh1, kids’ entertainment channels like Sonic and Nickelodeon and also, the regional entertainment space. This makes Viacom 18 one of the most diversified television networks in India.

Today, there are a large number of channels maintained by Viacom 18. If you survey the channels people watch at any particular time of the day, you would find half of the channels being of Viacom 18. Colors Viacom 18 is the best general entertainment channel in India today. The secret behind the success of Colors is its unique content. The drama shows aired on Colors are rooted in Indian traditions, yet progressive in their treatment. Colors has also gained its present popularity for its reality shows, which are quite loved by Indians.

Recently, Viacom 18 has entered the mobile entertainment space with the launch of Voot. Voot is a mobile application, on which you can catch all programmes across all channels of Viacom 18. There is a separate section for kids in Voot, which is really unique. Needless to say, the number of people using internet on mobile phones is increasing day by day. So, the popularity of Voot is also increasing rapidly. Viacom 18 is planning to launch original shows on Voot as well for the Gen Y audience.

It is quite evident that Viacom 18 has come in the market to stay. It is one of the most loved television networks in India today, and it aims to remain so with its quality of programmes and variety of contents.