SEO tools to successfully optimize your website and gain more profits

Julia Poltavets
Created by Julia Poltavets (User Generated Content*)User Generated Content is not posted by anyone affiliated with, or on behalf of, Playbuzz.com.
On Apr 2, 2019
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In the modern world, the correct optimization of the website pages is becoming increasingly important. Your website may have a wide audience coverage, well-conducted PR campaign, and a high-quality link profile. However, if you do not optimize your pages, it will be extremely difficult to bring the website to the top of the search results. According to the survey SEO Statistics, 75% of users never click past the first page of search results. That is why Search Engine Optimization is vital for your business to succeed.

Here is a list of the 20 best free tools that will be useful for optimizing your website pages. However, if you do not feel like doing it yourself, it’s better to turn to SEO professionals to have your website optimized properly.

Keyword Analysis Tools

1. Google AdWords Keyword Planner

You can use this tool to search for variations of keywords and ad groups, evaluate the effectiveness of existing keywords, create a new list of keywords by merging several lists. The AdWords Keyword Planner also helps you find competitive bids and plan budget campaigns.

You can learn more about using the Keyword Planner in this video.

2. KeywordTool

The Keyword Tool instantly offers you 750+ keyword options for Google. The search is based on information about keywords that Google users often enter. Moreover, you can choose a specific Google domain and one of 83 languages.

3. UbberSuggest

Ubersuggest is a reliable online tool that simplifies the process of finding keywords. In just a few seconds you will receive a detailed list of relevant keywords. After the search is completed, you can copy the list of words or download the corresponding CSV file.

4. BuzzStream Meta Tag Extractor

BuzzStream Meta Tag Extractor extracts title tags, keywords and meta descriptions from the URL list.

5. Keyword Eye

(Provides up to 10 free keyword search sessions per day).
Keyword Eye is a visual keyword selection tool for contextual advertising (PPC) and SEO campaigns. You need to enter a keyword, and Keyword Eye will display other similar variants of keywords. The font size of the word in the visual interface will reflect the frequency of search queries for the month. The font color will show the competitiveness degree of the keyword. In a number of report tabs, as well as in the context menu, called up by pressing the right button, you can find additional visualized statistics data on a keyword. Using Keyword Eye, you can:

• analyze competitors’ keywords and their ranking data;
• identify frequent queries in the area of ​​interest;
• analyze trends and keywords found on websites from the top search results.

Content Analysis Tools

6. Copyscape

Copyscape checks content for plagiarism and searches for copies of your publications on the Internet. In addition, with the help of this tool, you can easily compare two web pages or articles. Copyscape also offers special banners that will warn readers that copying your publications is prohibited.

7. SEO Browser

The SEO Browser will show you how a website page looks like for search engines without graphics or other elements that they cannot recognize. This tool is great for those who do not want to delve into technical details.

SEO Browser provides information on metadata; the robot.txt file; JavaScript elements; external and internal links of the website; ratio of text quality to page weight.

Technical tools

8. Google Webmaster Tools

It is advisable that you should add a website to your Google Webmaster Tools account. This will allow you to explore search queries, verify the correctness of the HTML code, add structured data markup to the website, etc. You can also use this tool to view keywords; traffic change statistics; information about the download speed of the website, etc.

9. ScreamingFrog

(Provides the ability to check 500 URL for free)
ScreamingFrog is a great tool for analyzing search engine optimization of the website. It quickly analyzes checks and reviews the website from the SEO point of view. This tool is useful for analyzing large websites that are difficult to verify manually.

10. Advanced Meta Tag Generator & Google Search Results Preview

The Advanced Meta Tag Generator & Google Search Results Preview will show how the website is represented in Google search results.

11. Google Developers PageSpeed ​​Insights

This tool measures the speed of loading web pages on both desktop PCs and mobile devices. The URL of the page is checked twice — with the help of a regular and mobile user agent. You must enter the URL of the web page and click on the “Analyze” button. In the evaluation scale, the website loading speed can vary from 0 to 100 points. A score of 85 and above shows good page performance.

12. GTmetrix

(Allows you to analyze for free up to 5 URL per month)
GTmetrix analyzes webpage performance using Google PageSpeed and Yahoo! YSlow. The tool also offers recommendations for solving detected problems. After entering the URL of the page in a special line, the user will get a report showing:

• the page loading speed;
• the page image and recommendations regarding its speed will be displayed on the left side of the service interface;
• the main content of the page will be displayed below on the right.

13. Pingdom Website Speed ​​Tool

Pingdom will show the download time of all pages on the website. This tool also helps to find out exactly what slows down the website loading. As soon as the website owner understands what the main reasons for the long page load are, he will be able to start solving these problems. Pingdom also provides the performance scale for the analysis, reports the total time of its loading, page size, and recommendations for speeding up your website.

14. URI Valet

URI Valet will show the website owner all the basic information: download speed, headers in server responses, etc. This tool brings together more than 10 structural tools to help web resource owners see all the data on one page. Valet URI also generates a list of all internal and external links, checks them and presents all the information in the form of special charts.

15. Schema Creator

Schema Creator automatically generates a structured data markup of the website in accordance with the standards of Schema.org.

16. Structured Data Testing Tool

This SEO tool is a part of the Google Webmaster Tool. It allows you to test the markup on a page and see if Google can extract structured data from it. The Structured Data Testing Tool will not only display the markup of the specified page, but also show a preview of how the page will look in Google SERP.

17. XML-Sitemaps.com

(Allows you to analyze up to 500 pages for free)
Creating a sitemap for search engines, you can be sure that Google knows about all the pages on your website. The sitemap includes URLs that Google robots may not detect during regular scanning. It also provides Google with metadata about specific types of content on your website.

18. XML Sitemap Inspector

Site maps are a great way to provide information about the structure of a website to search engines. If in the robot.txt file, one can tell search robots which sections of the website should not be scanned: in the XML Sitemap file, the webmaster can, on the contrary, tell the search engines what exactly should be scanned.

19. Site Condor

(Allows free analysis of up to 200 different URLs and the work of at least two search robots)
Site Condor is a tool designed for in-depth website analysis. It can be used to extract individual page elements and analyze structured data, create summary statistics and control the process of scanning website pages by search engines.

20. Microsoft Free SEO Toolkit

Free Microsoft SEO tools allow you to conduct a full-fledged SEO audit of the web resource. After completion of the process, the tool will provide detailed reports to the webmaster and the website owner.
Use of the above tools will allow your website to achieve high positions in the search results.

Here is the bonus video about SEO trends in 2019 you might be interested in. Watch and use for your purpose!

youtube embed goes here!

WiserBrand company prepared the video on SEO trends in 2019. In this video, you can learn the main SEO strategies and tactics that will help you attract more traffic to your business website and get more successful.

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