What Kind of Marketer Are You?

The Data-Driven Marketing Era is lucky to have a data-nut like you. Blowing KPI's through the roof is the most rewarding part of your job. You may not be the biggest fan of creating the campaigns themselves sometimes, but once they're executed you watch them like an excited child. You can't help but get butterflies at the early signs of a successful campaign, and in a marketing team project you're heavily involved in research because they know you're awesome at it! You were probably among the smartest of your friends in school, which obviously paid off because when it comes to measuring, analyzing and recording complicated droves of data, you hold the torch!

You love creating fun, aesthetically pleasing campaigns more than anyone else on your team. People usually compliment you on your creativity skills and deep down you know you would have made an excellent Graphic Designer. Dull, text-heavy, colorless campaigns get on your nerves and you often find yourself thinking of ways to make other people's campaigns better. You love social media as a marketing channel and probably spend more time scrolling through news-feeds and getting distracted by brands' entertaining stories than trying to meet that deadline!

You're well liked around the office and people love chatting with you in all walks of life. You try your best to create campaigns that entertain, give value or reward those you target rather than being over "salesy". You love engaging with customers whether it's through social media, blogs or over the phone and you're usually the person who sends entertaining links around the office for the lols. You put yourself in the customer's shoes when brainstorming new campaigns, which is why you very rarely fail (if ever). You know that long-term loyalty of your customers is invaluable which is what makes you a dedicated marketer.

It's no a secret that you have strong, loving relationship with social media. Both as a Marketer and in everyday life. You're usually the one your friends tell to get off your phone and talk to them like a normal human when you're hanging out. You love creating fun, engaging campaigns and deep down you know one of them HAS to go viral some day! You're a bit of a wordsmith and know exactly how to use your small word count to get the ever-so-sought after Click Through Rate. You're not the biggest fan of analytics, but when it comes to your own campaigns you take pride in recording your droves of likes, shares and new followers, which gets you your fair share of praise around the office.

You're probably one of the most outgoing people in the office, in fact sometimes you talk a little too much! Your confidence is envied by many and you usually get the results to back it up. Your campaigns are often highly targeted as you're not one to squander money on campaigns that mightn't achieve ROI in the long-term. Although you do create campaigns that entertain and engage your customers, you always manage to mention your brand or slip a little salesy line in there somewhere - it's how the business makes money, after all! You're a pro at networking events and are excellent at bigging up the brand, which is why the boss loves you!

You're a true wordsmith around the office and people usually go to you with "where does the apostrophe go?" type questions. You often get lost online scrolling down news-feeds or reading entertaining articles which you find is your best source of inspiration.. You know your customers well and know what they like to read which is why you've never fail in what you do. You're heavily involved in content creation whether it's blogs, articles, social media or the website because the rest of the team know you've got the talent. Your content never fails to be engaging or entertaining,, and you know that good content and great images go hand-in-hand. You're most likely a big hit on social media!