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Digital & Adtech Spotlight: Shaul Olmert of Playbuzz

Get to know Shaul Olmert, co-founder & CEO of Disney-backed storytelling platform, Playbuzz.

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Created by NOAH Conference (User Generated Content*)User Generated Content is not posted by anyone affiliated with, or on behalf of, Playbuzz.com.
On Feb 25, 2018
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It all started in the New York City.

Shaul Olmert began his career in the Big after earning a Master's in Telecommunications from NYU. The common thread among the roles he held during that period - from VP of Digital at Nickelodeon/MTV Networks, to President of SundaySky - was digital media and creating content that resonated with audiences.

As a connoisseur of all things digital, Shaul naturally followed the worldwide migration to social media.

Over time, he began to notice a recurring theme among the content that was being shared the most on these platforms: a lot of it was coming from a new generation of publishers whom were creating content in formats that were new, different, and exciting.

And from this, Shaul had a revelation.

That's why Shaul teamed up with Tom Pachys in 2012 to launch Playbuzz.

Shaul, CEO, Playbuzz

Shaul, CEO, Playbuzz say

We must help publishers align the ways in which they tell stories, with the content consumption habits of today's readers.

Tom, COO, Playbuzz

Tom, COO, Playbuzz say

Agreed. New technologies have acted as a catalyst to creating the FOMO generation, meaning publishers need to fight harder at capturing fleeting attention spans.

Shaul, CEO, Playbuzz

Shaul, CEO, Playbuzz say

Exactly - so let's create a platform that enables publishers and brands to create interactive stories that involve readers and drive audience engagement.

And over the last 6 years, the company has experienced a lot of excitement.

The logic behind Playbuzz, in Shaul's own words:

Brands must start speaking the language of today's consumers.

Publishers' insistence to uphold archaic KPIs has ultimately contributed to the volatile environment of reduced resources.

Brief exposure is meaningless and true brand awareness is built when people are paying full attention."

Want to hear more from Shaul?

Come hear him speak on Wednesday, March 14 at 10:00AM on the Main Stage at NOAH Tel Aviv!

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