Do you want a LinkedIn profile, but don’t know where to start?

LinkedIn is a social media platform designed for people to establish and grow their professional networks.
Over 90% of Canadian recruiters and hiring managers expect that applicants will have a complete, up-to-date LinkedIn profile. When they review it, they will look to see if the candidate’s LinkedIn profile aligns with their resume and cover letter (and they will be critical of inconsistencies). They will also evaluate how well the candidate is able to write by how well they explain their career story in the “Summary” section, as well as look for specific qualifications required for the position in the “Experience” and “Skills” sections.

In addition to jobseekers, LinkedIn can help B2B (Business-to-Business) businesses grow and expand. With a professionally written profile that describes a company’s products, services, mission and unique value coupled with content tailored to a target audience, business owners can create connections, which can turn into leads that can be further converted into customers. Many businesses also use LinkedIn to find new employees, freelance or partnership opportunities.
Once we connect and decide to create or revise your LinkedIn profile, our ultimate goal is to focus on what you plan to achieve through establishing or improving your online professional presence.
During our initial discovery call, we will find out why you are interested in LinkedIn Profile Optimization, share our approach (at a high level), and discuss a timeline to complete a draft as well as offer a quotation for our services.

Costs for Linkedin services range from $150-$300; a discounted rate may apply if multiple services are purchased.
During our 60-90 minute consultation (in-person, Skype or telephone) we will ask you several questions to have a better understanding of your professional history, skills and goals or your company’s products, services and goals. We want to find out about what makes you, or your business, unique to use this information to help you stand out in a competitive market.
Many clients tell us during our consultations that they did not think or realize information is compelling or relevant; however, a trained professional’s eyes (and ears) can provide a fresh perspective…and capitalize on our client’s best qualities.

If we do not cover something during our consultation, you will be encouraged to contact us to share additional information; many clients take us up on this offer because they may reflect on some of our questions and have more to tell us!
Next, we will deliver a clearly written draft for each applicable section along with detailed instructions to help you populate your profile. Telephone or in-person support is also available to help you through this process. The draft will include tips for your profile and background pictures as well as posting and content guidelines for our B2B clients.
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Source: The Write Approach
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