What is White Label PPC (Pay Per Click)?

An agency might choose to hire a specialty service provider to outsource complex and intricate technical tasks (like a PPC ad) that might be too costly and complicated for the firm to manage on its own.

It basically means you acquire a specific service or a product, label it with your own brand, and resell it as your own. In the modern world of digital marketing, you do it for PPC, SEO, and such other services. By doing so, your agency can add new advertising services for your clients without putting in more effort.

How does it work?

Agencies, for example, purchase a white-label PPC service from a white-label service provider, then they sell those PPC campaigns to their business clients, and have the campaigns conducted and managed for their clients by the white-label service provider. Essentially, it's managed digital advertising services that you can resell under your own brand to specific local businesses.

Why are agencies using this method?

• It is basically a win-win situation for everyone involved
• It is super simple and needs no extra work for your agency
• Your agency gets high regard because your clients see great results
• The clients receive excellent returns since an expert team is managing their PPC campaigns
• It is a huge revenue flow for your agency, as every business (particularly start-ups) wants to boost and enhance their digital advertising and online presence

Can You Profit With White Label PPC?

Definitely. With white label PPC, your agency can easily integrate digital advertising into your list of services, while being assured of the level of skills and expertise that will be rendered to your clients under your own brand.

This allows your agency to offer fully-managed PPC services to specific business clients in a cost-efficient, effortless, and practical way that fosters growth and positive Return on Investment (ROI). By outsourcing the management of PPC campaigns to an expert group of people (white-label service provider), your agency can save time and money, as well as guarantee excellent outcomes for your clients.

Moreover, offering advertising services and PPC can be very tricky. It's a remarkably complex method to operate, and it can be extremely difficult to balance and manage multi-channel campaigns for numerous business clients.

Expertise and manpower are not the only drawbacks to offering PPC services—finding enough time to fulfill all tasks can also be a difficult thing to do. Even if your agency has all the experience you need to run PPC campaigns for your clients, accomplishing that service at scale is an enormous time investment. Your agency is already busy enough trying focus on operating the business and performing all the services you currently offer.

This is why outsourcing your PPC services to a white-label service provider that's an expert in the area of digital advertising is the safest way to go in order to obtain desirable results not just for your business clients, but also for your own agency.